π Step-by-Step Guide to Automate Recommendations
1. Collect Unified Guest Data:
Website and app browsing history
Past bookings (flights, hotels, activities)
Location and season preferences
Loyalty program usage
2. Segment Users:
Frequent solo travelers
Luxury seekers vs. budget travelers
Adventure tourists vs. cultural explorers
3. Choose Recommendation Strategy:
Collaborative Filtering: Suggest destinations/packages others with similar profiles booked.
Content-Based Filtering: Recommend based on hotel type, activity tags, or weather preferences.
Hybrid Models: Combine both approaches for more accuracy.
4. Use AI Tools to Automate It:
: Great for real-time travel recommendations without building your own ML models.
: Ideal for dynamic content on travel platforms.
: Personalize hotel or activity descriptions based on guest interests.
: Generate unique trip summaries, suggestions, and dynamic emails.
5. Deliver Recommendations:
On home page: βTop Picks For You This Seasonβ
In emails: βStill Interested in Bali?β
During checkout: βAdd a 2-Day Tour in Romeβ
6. Measure & Improve:
A/B test different models and headlines
Collect feedback (ratings, click behavior)
Retrain models every 2β4 weeks
π€ Ready-to-Use Prompt for AI-Based Travel Recommendations
Prompt for ChatGPT (or OpenAI API):
You are a travel recommendation assistant. Based on the following user profile, suggest 3 personalized travel destinations and 2 hotel + experience packages.
User Profile:
- Age: 34
- Location: California
- Preferences: Beach, Nature, Local Cuisine
- Past Trips: Bali, Phuket, Hawaii
- Budget: Mid-Range
Include: flight estimates, hotel type, and one unique local experience in each package.
π Tools & Frameworks to Get Started
Amazon Personalize: No-code AI recommendation engine (for developers)
LangChain + OpenAI: Create smart travel agents with LLMs
Firebase or Supabase: For user session tracking and storing feedback
Python (LightFM or TensorFlow Recommenders): Build custom models
FastAPI or Flask: Deploy your model via an API
π― Final Takeaways
β Personalization drives guest satisfaction and loyalty
β Use hybrid models + AI tools for best results
β Continuously learn from user feedback & behavior
π Top Books to Master Travel & Hospitality Per-Rec Automation
π AI Technologies for Personalized and Sustainable Tourism
β October 15, 2024
by Option Takunda Chiwaridzo (Editor), Reason Masengu (Editor)
This book aims to explore the dynamic intersection of artificial intelligence (AI) and the travel industry, offering a comprehensive guide to harnessing AI for enriched, tailored experiences and sustainable development.
by Travel Evolution (Author), Natalie Charlton (Author)
Freedom Trip Builder is more than just a guide β itβs your shortcut to unforgettable travel, curated by a travel expert and powered by smart automation. Whether youβre dreaming of a cultural escape to Europe, a beach retreat, or a city-hopping adventure, this ebook helps you plan your perfect trip in minutes.
π Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty
May 28, 2024
by Zontee Hou (Author)
To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep understanding of your audience. Data-Driven Personalization breaks down the best ways to reach new customers and better engage your best customers.
Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.